BLOG 2

Listening assignment A

- Howard, can we start on your company’s views on internal marketing and communication?
- Chatting in de kitchen over a coffee?
- No! How your company presents to its staff or to its trade and distributors.
- Do you hold events?
- No, no, we’ve got a staff training room.
- How do, you, for example get your company to embrace a new brand or a new company direction?
- Ah, well, well, the leadership team they get briefed to a weekend in retreat like at, like at the Blue Mountains.
- And.. eh management management they get briefed over dinner at a very fancy 5 star restaurant in the city if you don’t mind!
- The staff! How do you fire them up?
- Yes ...the key words there were “fire up”.
- Well the Power Point slides are pretty colourful and we use loads of clip up and any emails we send out they’ve got those little ehm animated smiley's on them you know the ieeee oooooieee.
- Well we see them coming in through the front door!
- Ahhh now they’re cool They’re all on commission.
- Last of all Howard... how important is it to you that your people fully embrace the company vision, culture and attitude and that the company is committed to ensuring their enthusiasm is maintained?
- Well, that’s an ?????, isn’t it?