BLOG 5

Listening assignment B

1. What is remarkable about the comments and the bloggers of the Federal Reserve Bank?
Comments and bloggers can be anonymous.

2. The Federal Reserve Bank opened a blog to create "buzz". What is meant by this, in other words, what was the purpose of opening a blog?They want to be up-to-date, this way people will check the news more regularly.

3. What was the female recruiting manager's blog mainly about?
About her being a fulltime mom and manager of the people who need her.

4. What was the purpose of her blog?
To recruit people to come to de FED.

5. Which words show that the FED does exercise a form of control on the blogs?
They ran the gamut.

6. By what kind of people were the very first FED blogs written?
By the senior management.

7. Have the blogs changed the way that people who work for the FED think about internal communications?
A little bit, but this is mainly because of the collective stuff they've done.

8. What is the latest development in the company as far as media are concerned?
Putting information from the intranet on flatscreens that are hanging everywhere in the building. This way people are more pushed to read the information.

9. Catherine Cummings says that this medium to communicate with staff is better than an older medium. Which more old-fashioned way of communicating with staff does she mention?
Handing out a memo.

10. What is the next big thing in social media at the FED?
Redesigning the two intranets at the FED.